|
Back to Articles
Home Page
Top 5 Business Growth Success Secrets
By Dennis
Sommer
The jury is still out about our current economy. Some
say we are experiencing a mild recession and others say
we are on the brink of a depression. It doesn’t matter
where you fall in the debate, one thing is certain, business
growth is not as easy as it once was.
If you have been reading the news headlines, many CEO’s
are focused on cutting costs and laying off employees.
This does help short term profitability, however these
actions are precisely the wrong strategy to take if you
want to grow your company in a bad economy.
CEO’s who want to increase sales, profit margins and drive
new business growth in 2009 should consider the following
top 5 business growth success secrets.
1. Focus Marketing Dollars
on Value Not Brand
Focusing your time and money on “Brand” marketing may
increase name recognition however it doesn’t generate
revenue. Showing customers what value your product or
service provides will generate top line sales revenue.
Spend more on marketing campaigns where the customer can
experience your products value.
2. Stop Scaring Your New
Prospects Away
Most corporate marketing campaigns, websites, sales collateral
and sales processes scare customers away. From a customer’s
point of view, your company looks and sounds just like
your competitors. To be perceived differently and attract
new customers you must stop focusing on your product features,
functions, quality, customer service and company awards.
You should focus more on how you solve your customers
business problems.
3. Catch Amnesia
Forget how great you and your business performed last
year. The past is the past. This year it’s a new game.
The rules have changed and the players are different.
What worked last year, will not return the same results.
Re-evaluate your industry, competition, marketing strategy,
sales strategy and financial management. Implement proven
best practice business growth strategies.
4. Keep Score
Measure and monitor your key business growth indicators
weekly. How do you know where to improve if you don’t
know how you’re performing. For example, what is your
customer conversion ratio, tradeshow ROI, closing ratio,
marketing ROI, advertising ROI, sales cycle times, new
prospect calls per week, deal size by industry, profit
by product line, etc.
5. Work On Your Business,
Not In It
CEO’s need to pull themselves out of the day to day issues.
When times get tough, CEO’s spend more time in the details
of the business. By doing this, CEO’s lose sight of what
is most important, focusing on how to improve business
performance in a changing competitive environment. Delegate
or hire outside expertise to handle the day to day challenges.
Focus more on strategic priorities.
© Copyrighted by Dennis Sommer - CEO, Executive Business
Advisers. All rights reserved.
About The Author
- Dennis Sommer
Dennis Sommer
- CEO, Executive Business Advisers - provides the guidance
you need to take your business to the next level.
Dennis is a business improvement specialist.
Delivering quick, dramatic results has made Dennis a highly
sought after business consultant, CEO and executive adviser.
Dennis works with a diverse mix of product and professional
service companies. His clients include small start-ups,
medium sized businesses and large Fortune 100 companies.
He helps his clients find new strategies for stimulating
sales revenue growth, attracting new customers, increasing
profits, reducing costs without sacrificing service and
much more.
Dennis is also highly sought after keynote, seminar speaker
and author. His latest bestselling book is “Adviser
Secrets – How to Become a Top Performer”.
For additional information:
Company: www.executivebusinessadvisers.com
Bio: www.dennissommer.com
Contact Dennis Sommer at 800-627-6512.
|
|
|
Executive
Business Advisers
Business
Improvement Specialists
|
Business Articles
Our articles and whitepapers have been specifically
developed to help clients maximize both sales and
profit growth. They help turn average performers
into top performers.
|
|
FREE
- Business Improvement Review
Call Today ! 1-800-627-6512
CEO
Special Reports - Free Downloads
Covering Critical Business Growth Strategies
Join
Our Exclusive Email List
Offering Free Executive Seminars & Articles
Book
a Keynote & Seminar Speaker
Inspire, Motivate and Educate Your Audience
Client
Testimonials
Read what our clients are saying about our services and
programs
Business
Improvement Services
Business
Assessments
- CEO Business Health Check & Action Plan
- CEO Business Assessment & Action Plan
- Business Start-Up Health Check
Strategic
Planning
- Business Growth Strategic Planning
- Sales Strategy Development
- Marketing Strategy Development
- New Product/Service Development Strategy
Executive
Coaching and Mentoring
- Recession Proof Your Business Program
- Executive Adviser Program
- Management Team Training & Mentoring
Sales
- Sales Health Check & Action Plan
- Sales Assessment & Action Plan
- Sales Strategy Development
- Partner and Reseller Strategy Development
- Sales Team Training & Mentoring
Marketing
- Marketing Health Check & Action Plan
- Marketing Assessment & Action Plan
- Marketing Strategy Development
- Lead Generation Strategy Development
- Tradeshow Success Strategy Development
- Marketing Team Training & Mentoring
Financial
Management
- Financial Health Check & Action Plan
- Business Valuation Analysis
Seminars
& Workshops
- Sales Workshops
- Strategy Workshops
- Marketing Workshops
- Professional Business Skills Workshops
- Leadership & Management Workshops
|
|
