Reachable
Your clients and customers should be able to contact you quickly and easily. When you’re not in your office, check in frequently.

Responsive
Return your calls promptly. Handle all customer requests in a timely fashion that demonstrates your attention to their interests.

Readable
Be sure your letters and memos are legible and use language that is easy to understand, not crammed with jargon. Say things as simply as you can to avoid confusing your reader.

Reliable
The information you provide must be accurate on all counts.

Reasonable
When you make a mistake, admit it. When people ask questions, answer courteously. Be willing to accept some criticism without blowing your top.

About The Author - Dennis Sommer